妇女在当今的全球食品系统中发挥着关键作用，尤其是在农业领域，在农业领域，她们几乎占了其劳动力的一半。尽管他们的贡献很大，但研究一直表明，妇女在日常生活中（在工作，房屋和社区中）面临着持续的性别特定限制。在这种背景下，新鲜农产品公司和Sifav合作伙伴Fyffes制定了其性别平等计划，以支持农场工人在与性别有关的问题和管理方面。主要工具within this program is ‘HERessentials’, a digital educational app that HERproject(TM)developed in partnership with Fyffes during the COVID-19 pandemic and that has been rolling out in its fruit farms in Latin America since then.
尽管妇女代表着全球农业的主要劳动力，但她们受到贫困，歧视，骚扰，暴力，剥削和其他特定性别特定障碍的影响不成比例的。为了有效解决这些问题，Sifav合作伙伴Fyffes已确立了性别平等和赋予妇女权能为其可持续性战略的关键优先事项。为此，Fyffes旨在改善其水果农场的女工的成果，并创建更具包容性的工作场所，重点关注拉丁美洲。
结果，2019年，FYFFES性别平等计划是与IDH（可持续贸易计划和BSR）合作制定的。该计划有助于识别和应对工作场所及其社区中妇女面临的平等挑战。The overall target: to provide gender equality training to 100% of people at Fyffes’ own sites in Latin America by 2025 and at 50% of its suppliers’ sites by 2030. To help establish the framework for the program, IDH provided part of the funding as well as key learnings from its successful gender initiative in the Ethiopian flower industry[1]. These learnings were initially applied at Fyffes fruit farms in Honduras and Costa Rica. Since then, a lot has happened, and the program has expanded significantly. One prominent example is the digital tool “HERessentials”, introduced during the COVID-19 pandemic to provide training on gender equality digitally.
HERessentials: useful tutorials and improving digital literacy in times of COVID-19
“我们研究了一种环保方式，可以在大流行期间继续提供我们的性别平等计划，当时妇女在各个层面上都受到了特别的影响。他们不仅在经济上受到影响，而且还必须在国内财务，计划生育和医疗保健方面承受额外的压力和不确定性。那就是她的本质进来。FYFFES助理经理可持续发展局Stella Davis说：“一个应用程序，以帮助和社会遥远的方式指导和吸引工人。”她总部位于哥斯达黎加，负责监督拉丁美洲Fyffes农场的计划实施。
HERessentials has been developed by BSR’s HERproject (TM) that strives to empower low-income women working in global supply chains. HERessentials is centred around a tablet-based app which uses animations, videos and games that illustrate everyday situations and problems that workers face both in the workplace and at home, as well as pre- and post- quizzes to gauge learnings. “The app provides training around three key areas: communication, family planning and health, and financial resilience. For example, it advises on how to navigate difficult conversations with a supervisor or at home, how to handle health issues and stress, and how to deal with budgeting and digital payments, such as transferring money to family members,” explains Stella. At the same time, using the tablet helps to improve overall digital and tech literacy. And a big plus particularly in rural areas: the app works offline – that means it can be used directly in the fields where connectivity is usually low.
鼓励储蓄并增强信心
So far, HERessentials has been rolled out at Fyffes banana, melon, and pineapple farms in Costa Rica, Ecuador, Honduras and Belize. To date, 1,300 workers have been trained on using the app – and it has been very well received, according to a first evaluation, says Stella: “The positive feedback we received from the workers who participated in the gender equality training shows that HERessentials is seen as a worthwhile and valuable program. It has encouraged people to start saving, go back to school, and it has boosted their confidence. Many have even asked Fyffes if they could share the program with their families and communities as well. It is extremely rewarding to know that HERessentials can make a positive impact on so many people’s lives.”
That kind of a positive impact is also the objective of IDH’s gender strategy: “As IDH we believe that women are key to drive growth and sustainability in supply chains. However, the possibilities for women to engage in supply chains is currently limited. IDH is committed to gender equality, aiming to ensure that at least 80% of our programs are gender intentional by mainstreaming gender while 10% integrate性别变革方法by 2025,” says Cesar Maita Azpiri, Senior Manager Gender at IDH. According to him, HERessentials serves as an inclusive and user-friendly tool that can be applied in any remote area with limited infrastructure and across different sectors of food production and countries. “This allows for the experiences and learnings from the fruit sector to benefit partners in other industries and parts of the world,” he says.
进一步促进各国之间的性别平等，并参与合作伙伴
最初旨在帮助FYFFES性别平等计划在大流行期间面临社会疏远的挑战，该应用已被证明超出了这一目标，这就是为什么Fyffes和Fyffes和Herproject（TM）旨在进一步扩展它的原因。Stella解释说：“实现FYFFES可持续性目标，可以到2025年培训我们网站上的100％工人的工人'无疑是一个挑战，但我们有信心我们的内部支持和结构将使我们能够到达那里。”“但是，该计划成功的真正挑战和证明将是我们的50％的供应商与Fyffes合作，并花费时间和精力来培训工人。令人放心的是，当我们与哥伦比亚的主要供应商联系以参加我们的性别平等计划时，他们就抓住了机会，因为它也与自己的可持续发展策略和目标保持一致。朝着同样的事业努力很棒，我期待在未来几年内与越来越多的供应商合作，以继续促进工作场所和我们社区中的性别平等。”
关于fyffes
130多年来，Fyffes为全球无数数百万人带来了热带选择。我们通过与种植者培养关系，支持员工并努力为链中的每个链接提供服务：生产，采购，运输，成熟，分销和营销来实现最高质量。这种方法已在多个市场上赢得了FYFFES领导力。今天，我们是世界上公平贸易认证香蕉的最大进口商。我们还是欧洲最大的香蕉和菠萝进口商之一，也是北美最大的瓜进口商。我们于2017年成为Sumitomo Corporation的一部分，以许多令人兴奋的方式推进了我们的行业领导力。有关更多信息，请转到www.fyffes.com或在Twitter和LinkedIn上关注@fyffesirl。
About IDH
IDH - 可持续贸易倡议（IDH）努力为蓬勃发展的市场提供更好的工作，更好的收入和更好的环境。当IDH成功时，公司会重新平衡他们雇用的工人，他们服务的客户与为我们所有人服务的星球之间的关系。由于多个欧洲政府和私人基金会的资金和信任，IDH的工作成为可能。有关更多信息，请转到www.idhtrade.com或在Twitter和LinkedIn上关注@idhtrade。
关于Sifav
可持续发展倡议的水果和蔬菜（SIFAV）旨在积极贡献更可持续的新鲜水果和蔬菜供应链。其目的是通过调整政策，目标和协作行动来大规模产生影响。Sifav由可持续贸易倡议IDH协调。跟雷竞技一样的软件Sifav是一项代表40多个合作伙伴的泛欧，其中包括零售商，品牌，贸易商，民间社会组织和其他支持方。2021年，Sifav推出了新的2025年战略，明确着重于降低供应链中的环境足迹，改善了工作条件，工资和收入，并加强了尽职调查和透明度。有关更多信息，请转到http://www.sifav.com/或在LinkedIn上关注@sustainability Initiative Initiative。
[1]有关更多信息：//www.notoshabby.com/news/gender-equality-comes-to-fruition-in-costa-rica-and-honduras/and//www.notoshabby.com/publication/gender-ethiopian-flowers/